Love in the Digital Age: How MENA payment products are revolutionizing Valentine's Day

Homam Saeed
Homam Saeed

Content Writer

The season of love is getting a tech makeover, and it's not just about sending texts or emojis. The latest in payment technology is making it easier than ever for your customers to make their loved one's hearts flutter with gifts and gestures.

In 2024, as the MENA Digital Payments Market is on track to hit USD 226.53 billion, zooming towards USD 380.86 billion by 2029, it's clear customers are preferring digital payments more than ever. But why the boom? Simple: convenience and user-friendliness are the top priorities now, especially when it comes to showing we care.

This blog post delves into some of the most innovative payment methods that are transforming the gift-giving experience this Valentine's Day, highlighted by some of our favourite partners who are at the forefront of offering these cutting-edge payment services. 

Through their contributions, gifting your partner, friend, or family member has become a seamless, more enjoyable experience, enabling love to be expressed in countless new ways this Valentine's season.

Splitting bills, not splitting hearts

Imagine your customer is enjoying a romantic dinner, and when the bill comes, they can split it effortlessly, right from their phone, without having to do the math or exchange cash.

Sharing special moments, like a romantic dinner or getaway, should be about connection, not the awkwardness of splitting bills. Companies like Deliverect transform this experience by offering seamless, stress-free payment solutions for dine-in.

Along with their innovative online ordering management tools, Deliverect also has 'Order and Pay' QR code solutions for dine-in which includes an innovative split payment feature. This allows couples to indulge in their Valentine's dinner without awkwardly figuring out who owes what.

For restaurants preparing to host unforgettable Valentine's Day meals, partnering with Deliverect means offering your guests not just a meal, but an experience free of financial logistics. The focus remains on the celebration, making every moment about love, not the check.

Love now, pay later

Ever held back a grand romantic gesture because of price tags? Buy Now, Pay Later (BNPL) schemes like Tabby are here to say, "Go for it!" 

Companies like Tabby, have democratized grand romantic gestures. By allowing consumers to spread the cost of lavish gifts over time, BNPL services are here to rescue grand romantic plans from the clutches of budget constraints.

The adoption of BNPL services such as Tabby has seen rapid growth since their introduction in the region. The percentage of users in Saudi Arabia and the UAE has surged from 5.1% in 2021 to 22.5% in 2023. The primary driver behind this increase is the flexibility these services offer in managing cash flow.

This season of love, ensure your business offers BNPL options at checkout so that your customers can spread the cost, not the stress, and focus on what really matters – making memories that last.

Offer endless expressions of appreciation

Why limit Valentine's to a single day? With subscription services, your business can offer customers the means to convey care and affection all year round. From monthly gourmet delights to binge-worthy streaming access, subscriptions are the gifts that keep on giving, extending the warmth of Valentine's Day throughout the year.

The concept of subscription services as gifts has gained traction, thanks to the flexibility and continuous joy they offer. They offer a unique opportunity for businesses to maintain a constant connection with their customers, providing ongoing value beyond a single transaction.

At Tap Payments, we can easily get your business set up with recurring payments, allowing you to effortlessly offer subscription services, transforming your products into lasting symbols of affection and appreciation.

This ensures a seamless experience for both the giver and the receiver, making subscription services a thoughtful and enduring token of love.

The perfect gift? Choice

Wondering how to stand out in the crowded market of gifts? Need a solution to offer instant, meaningful gifts that cater to a diverse customer base globally?

E-gift cards and vouchers are the answer for your business!

The Middle East and Africa's e-gift card market is on an impressive trajectory, projected to grow at a CAGR of 15.3% from 2023 to 2030. This growth is driven by the convenience, speed, and vast array of choices e-gift cards offer to consumers.

Companies like Likecard are leading the way in providing businesses with a broad spectrum of e-gift card options. From gaming credits to entertainment subscriptions, these e-gift solutions ensure your customers can offer personalized gifts that truly resonate.

The simplicity of digital delivery, coupled with the assurance that gifts are instantly received and appreciated, positions e-gift cards as the ideal choice for modern-day Valentines!

The cupid of convenience

Digital wallets have emerged as the modern cupid, enabling transactions that bridge distances and make monetary gifts more personal. 

Think of a digital wallet like your physical wallet, but on your phone. Just as you’d hand cash to someone in person, a digital wallet lets you make payments and send money with a few taps on your screen.

In the MENA region, Careem Pay or Paypal in the UAE and Benefit Pay in Bahrain are some payment providers exemplifying this trend of peer-to-peer payments, allowing users to instantly send money, making it easier for recipients to purchase what they truly desire.

Gone are the days of bank transfers and waiting periods. Digital wallets are the new love letters, making "I'm thinking of you" as easy as a tap. Sending a surprise has never been simpler or more secure.

Conclusion: A Tech-Infused Valentine's Day for Businesses

For businesses, these payment innovations open up a world of possibilities for Valentine's Day offerings. Whether it's making dining experiences smoother, enabling grand gestures, providing year-long subscriptions, or offering the perfect gift of choice, these technologies are ready to enhance your services.

As proud partners of companies leading these changes, we are here to enable the smooth adoption of these innovations to your online business, ensuring it stays ahead of the curve. 

So, as we embrace love in this tech-savvy era, remember: the right payment product can turn a good Valentine's Day into an unforgettable one. 

Interested in enhancing your offerings with state-of-the-art payment experiences? Explore how our network of partners can enhance your business. Visit or contact us at for more information on integrating these payment products and making this Valentine's Day unforgettable for your customers.


Homam Saeed

Content Writer