Emirates and Tap Payments Set to Transform SME Travel with Exclusive Rewards Partnership

Sky-High Benefits: Tap Payments and Emirates Set to Transform SME Travel with Exclusive Rewards Partnership

Martin O'Leary
Martin O'Leary

Group Head, Marketing

Dubai, UAE – May 8, 2024: Tap Payments and Emirates have signed a Memorandum of Understanding (MoU) on the sidelines of the Arabian Travel Market, ushering in a new era of convenience, savings, and growth opportunities for small and medium-sized enterprises (SMEs) in the MENA region.

Key Highlights:

  • The strategic agreement was signed by Anwar Marafi, Head of Value Added Services, at Tap Payments, and Dina Al Herais, Emirates’ Vice President of Commercial Products, Business and Leisure, Also present Ahmad Alwazzan, Managing Director of the UAE at Tap Payments, alongside Nabil Sultan, Executive Vice President, Passenger Sales and Country Management at Emirates.
  • The partnership combines Tap Payments' innovative payment products with Emirates' renowned Business Rewards program.
  • SMEs can now easily convert their Tap Payments Rewards into Emirates Business Rewards points, enhancing their travel experiences and supporting business operations across diverse destinations.
This MOU was signed by Anwar Marafi, Head of Value Added Services at Tap Payments & Dina Al Herais, Emirates' Vice President Commercial Products, Business and Leisure, Also present Ahmad Alwazzan, Managing Director of the UAE at Tap Payments, alongside Nabil Sultan, Executive Vice President Passenger Sales and Country Management at Emirates
This MOU was signed by Anwar Marafi, Head of Value Added Services at Tap Payments & Dina Al Herais, Emirates' Vice President Commercial Products, Business and Leisure, Also present Ahmad Alwazzan, Managing Director of the UAE at Tap Payments, alongside Nabil Sultan, Executive Vice President Passenger Sales and Country Management at Emirates

Anwar Marafi, Head of Value Added Services for Tap Payments, expressed enthusiasm about the collaboration, stating, 

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"We are excited and privileged to partner with Emirates, the world's most iconic airline, to offer our SME customers a seamless way to convert their Tap Payments Rewards into Emirates Business Rewards.

This collaboration empowers our valued customers to grow their businesses through travel opportunities and showcases our commitment to driving innovative products and supporting businesses across the MENA region."

The initiative offers a straightforward and quick conversion process, enabling small businesses to start benefiting from travel opportunities that can help grow their businesses.

Through this strategic alliance, Emirates and Tap Payments aim to reach, engage, and attract Tap's extensive SME customer base across the region, with the objective of enrolling these SMEs in the Emirates Business Rewards Program by 2025.

This partnership will unlock a range of benefits designed to enhance the travel experience for SMEs. From easy online booking management to complimentary enrollment in the Emirates Business Rewards program, they’ll have the opportunity to accumulate points on all business travel, providing substantial flexibility and cost savings.

Stay tuned for more details on how your business can benefit from this innovative partnership as we gear up for exciting developments in the near future.

Partnerships

Martin O'Leary

Group Head, Marketing