What Makes Over 3 Million Shoppers in the GCC Turn to Trendyol?
With millions of customers and over 250,000 merchants, Trendyol blends global scale with local trust, now it’s time for Gulf shoppers and merchants to explore the marketplace of what’s next.
The MENA region, and especially the GCC, is now one of the world’s most active eCommerce hotspots. It is no surprise for a region with a young, tech-savvy population, near universal internet access, rich cultural diversity, and bold national visions driving a digital future at full speed. The GCC is where innovation meets ambition, and where brands grow quickly when they connect in the right way.
That’s what brought Trendyol here. Trendyol saw in the Gulf not just customers, but a region ready to meet the future of commerce head-on.
From Istanbul with Love ❤️
Trendyol was founded in Istanbul in 2010. What began as a local fashion eCommerce site soon became one of the fastest growing multi-category marketplaces in the world.
Today it connects more than 40 million customers with over 250,000 merchants, becoming in the process Türkiye’s first decacorn.
The platform now carries more than 40 million products and serves customers in more than 35 countries. Its reach extends from Türkiye to the Gulf, across Central and Eastern Europe, into Germany, and onward to Azerbaijan.
Why is Trendyol Becoming the Platform of Choice in MENA?
1. Built for the GCC
Trendyol launched in the GCC in late 2023. The region is known for its rich cultural diversity, rapid digital adoption and unique payment habits. These traits made a localization-first approach essential. Trendyol turned this vision into action through concrete steps that changed how it works with merchants and customers:
- Encouraged small businesses to join its platform, helping SMEs grow fast.
- Launched TrendFam in the GCC, a network of 15,000+ influencers driving reach and buzz.
- Closed language gaps with local teams and advanced AI tools, guiding Gulf shoppers in their own words.
- Added local payment options so customers pay their way, building trust and boosting sales.
- Set up local teams across the region to support merchants and shoppers directly.
2. Designed for Growth
Wide range of fashion trends at affordable prices
Trendyol provides a smooth shopping experience. Shoppers enjoy a wide range of quality products at affordable prices.
Start Selling, Start Shopping
Trendyol makes it easy for sellers to list products in minutes. Every new store adds fresh variety for customers, making each visit more exciting.
Visibility That Pays Off
From influencer campaigns to in-app promotions, Trendyol shines a spotlight on sellers and their products.
Growth Without Guesswork
Smart insights and tools guide sellers to stock the right products and scale with confidence. Customers see the benefit with better availability and smoother shopping.
3. The Marketplace of What’s Next!
Trendyol is a mirror of what people want today. From fashion and electronics to homewares and beauty, it brings together the products that shape daily life.
The platform follows this pulse closely. New collections appear as seasons shift. Curated edits highlight what is fresh. Bestsellers reveal what is trusted. Together they create a cycle of discovery that keeps shoppers engaged.
In the Gulf, more than three million customers have already joined since 2023. They open the app not just to shop, but to see what is rising, what is popular, and what is about to trend.
For merchants, this is the real advantage. Products are placed where attention already gathers. Stores gain visibility in feeds built around discovery and purchase.
Why Trendyol Partnered with Tap Payments?
For Trendyol, expanding into the GCC was not only about opening an app in a new market. It was about earning trust from day one. And in digital commerce, trust is sealed at checkout.
When Trendyol entered the Gulf, one challenge stood out. Shoppers expect speed, and they want payment options that feel familiar. That is why Trendyol turned to Tap Payments. With one integration, Tap gave customers access to the local and global payment methods they already trust, including mada in Saudi Arabia, Apple Pay, Visa, Mastercard, American Express, and more.
Tap Payments also holds full regulatory approvals across the GCC. This made integration fast and fully compliant. Merchants launched with confidence. Shoppers got a checkout experience that felt local and earned their trust from day one.
The impact was clear. Once mada in Saudi Arabia went live, satisfaction rose. Payments worked the way shoppers expected. Simple. Fast. Reliable.
Eager to explore digital payment options for your business? Reach out to us anytime via the live chat on our website or by emailing us at hello@tap.company.
