Salla is Saudi Arabia’s eCommerce Powerhouse

Few countries achieve real transformation. Saudi Arabia is one of them. A decade ago, the Kingdom set its sights on the future with Saudi Vision 2030, a bold national strategy to reshape the economy and embrace digital innovation.

Inside Saudi Arabia’s Digital Economy

eCommerce in Saudi is competitive. Salla makes it easier. From global giants to growing local brands, everyone wants a piece of the market. For many businesses, eCommerce platforms are no longer optional, they’re the engine behind growth.

Salla is built for Saudi. It helps merchants launch faster, manage payments, handle shipping, and stay compliant, all in one place. That’s why it’s become the go-to platform for digital commerce in the Kingdom.

Meet Salla! A Platform Built for Saudi Merchants

Nawaf Hariri and Salman Butt founded Salla in 2016. As entrepreneurs, they understood they knew the challenges of building an online business in Saudi with limited tools, little local support, and no real guidance. So they built what they wished they had.

Success in the Saudi market and the wider GCC region takes more than tech. It takes real knowledge of local rules, shopping habits, and what customers expect.

Today, over 68,000 online stores in Saudi run on Salla. From launching your store to shipping orders worldwide, it gives merchants the tools to start strong and grow fast.

Why Businesses Choose Salla

Salla gives merchants everything they need in one place. Store setup, payments, shipping, and more. No extra tools, no technical skills required.

It is built for Saudi. It speaks the language, understands the laws, and reflects how Saudi consumers shop.

The platform feels familiar from day one. It saves time, cuts complexity, and helps merchants focus on growing their business. That is why they trust it.

Here’s what stands out:

Payments That Work in Saudi Arabia

• Accept every major payment method including mada, Visa, Mastercard, American Express, Apple Pay, and Tabby. Sell in over 15 currencies, all managed in one place.
• Stay protected with AI fraud detection, 3D Secure, and full PCI DSS compliance.
• Built for Saudi with full Arabic support across your dashboard, store, and apps. Issue electronic invoices with direct integration to Saudi ZATCA.

Go Beyond a Storefront

• Launch your app in 72 hours. No code needed. Build a native Android or iOS store with Salla. Customize it with Arabic-ready, responsive themes. Everything stays in sync with your main store.
• Keep customers coming back using built-in loyalty tools and rewards. Get 24/7 Arabic support and hands-on help from real people.
• Ship anywhere, fast. Connect with top logistics providers. No contracts. No setup. Reach over 13 million shoppers and join a growing network of merchants.
• Claim your free custom domain with any Salla Special plan.

Marketing Tools That Actually Drive Sales

• Promote with power. Offer digital gift cards, interactive 3D product views, and run discounts, buy one get one deals, and bulk pricing, all from your dashboard.
• Reach customers anywhere by launching SMS and email campaigns with Klaviyo or Mailchimp, advertising on Snapchat, Instagram, TikTok, X, and Google, and using WhatsApp to confirm orders and send updates automatically.
• Get discovered by optimizing your store with built-in SEO tools, publishing blogs to drive traffic and keep customers engaged, and tracking performance with Google Analytics and Hotjar.

Sell Smarter with Mahally

Mahally is the marketplace built into every Salla store. It brings together more than 68,000 merchants and over 9 million products in one searchable space. Your products appear the moment your store goes live. No extra steps. No extra setup.

Why Mahally?
• Products are listed automatically with no added effort
• Reach customers inside and outside Saudi Arabia
• Keep full access to tools and support wherever you sell
• Help shoppers find you easily through built-in search features

Salla Standard vs Salla Special

Salla is a local partner built for Saudi businesses. It offers a variety of plans, from Salla Basic (the free plan) to Salla Special, so every business can find the right fit. Whether you’re launching your first product or scaling a high-volume brand, Salla has a plan that fits.

What Are Salla Standard Plans?

Salla Standard includes 3 main plans, built for small to medium-sized businesses. Start with the free Basic plan. If your business is gaining traction fast, then move to Plus. Or select the feature-packed Pro plan for even more support.

Key Features of Salla Standard
Check the full details

What is Salla Special?

Salla Special is the enterprise-level plan made for high-volume stores and fast-growing brands.

It offers advanced features, dedicated support, and full platform access. The optimal choice for businesses looking to scale and custom-built features. 

Key Features of Salla Special:

• Dedicated Support: A Salla Launch Specialist helps you set up your store. After you launch, a Success Manager takes over. They assist you in growing and using the platform better.
• Mobile App: Build your free app for iOS and Android. Do it all with Salla. No coding needed.
• Unlimited Access: Staff accounts, warehouses, and advanced integrations.
• Advanced Features: Multi-currency support, smart APIs, B2B support, blog, checkout enhancements.
• Customization: You get full access to Salla’s theme library. Change the look and feel to match your brand. Your dashboard, storefront, and app.
• Custom Pricing: Tailored to business needs and transaction volume.

Salla Standard Vs Salla Special: In a Nutshell

Check the full details

From Startup to Scale-Up

Whether you're just starting or scaling into a high-volume operation, Salla gives you the eCommerce infrastructure to grow without needing to piece things together.

If you're just getting started or running a small business, Salla Standard gives you everything you need. It's simple. It's affordable. And there’s room to grow. You can try it for free, test the waters, and upgrade when you’re ready.

Your business is scaling fast? You’ll want Salla Special. It’s built for scale. You get advanced tools, more control, and direct support from the Salla team. No workarounds. No limits.

What’s New in Salla 4.0

Salla 4.0 is designed for how modern Saudi businesses grow. It’s faster, more focused, and gives you better control, so you can manage more with less effort.

What you’ll get:

• Faster dashboard with smart filters, quick actions, and simple navigation.
• 120+ new tools, including bulk edits, inventory controls, and brand sorting.
• Run ads on Google, YouTube, TikTok, and Snapchat with Salla Ads.
• Boost trust and sales with Salla Guarantee for refunds and protection.
• AI tools coming soon for product copy, SEO, and daily tasks.

To make it even easier for merchants to grow, Salla partnered with Tap Payments to power every transaction.

Salla and Tap Payments, Built for Saudi eCommerce

Salla and Tap Payments share one mission, helping Saudi businesses grow online. That’s why we’ve teamed up to bring merchants a fully localized eCommerce experience, from store setup to checkout. With Salla’s deep understanding of Saudi shoppers and Tap’s powerful payment infrastructure, merchants get exactly what they need to succeed. Local tools, local payments, local support.

One Platform, One Integration, No Guesswork

Tap Payments helps merchants accept all major local and international payment methods in Saudi, including mada, Apple Pay, Visa, Mastercard, and more. Add saved cards, enable BNPL, and manage payments across currencies, all from a single dashboard.

You focus on growth. We handle the rest.

Ready to simplify payments?
Chat with us live at tap.company or email hello@tap.company to get started.