Stop Losing Sales to 3DS Redirects With Tap Payments’ New Embedded Authentication
The redirect nightmare is over! Tap Payments now keeps 3D Secure authentication right in your checkout for mada, Visa, Mastercard, and American Express. No more bouncing customers to bank websites. No more lost sales at the finish line.
Every eCommerce manager knows this pain. A shopper is ready to pay. They tap “Pay.” But, the screen changes. Redirect. Loading screen. A different website. Confusion.
And just like that the sale is gone.
Authentication is essential. It safeguards transactions, protects your business from fraud, and gives your customers the confidence to complete their purchase. But when the experience feels unfamiliar or disruptive, that confidence disappears.
When a new webpage opens and the site suddenly looks different, your customer doesn’t understand what happened. They think the payment failed. On mobile, the redirect often breaks entirely. Customers give up, and buy from your competitor instead.
This happens millions of times every day. Revenue walking out the door because of a security feature that's supposed to protect your business.
The Fix
Tap Payments’ New Embedded 3D Secure Authentication
3D Secure now happens inside your checkout. No redirects. No new tabs. No lost customers.
Your shoppers see a clean authentication prompt right on your payment page. They verify. Payment completes. Done.
They never leave your site or get confused. They never wonder if something went wrong.
Benefits You Can Measure
- Fewer abandoned carts on mobile (where redirects hurt most)
- Higher authentication completion rates because customers understand what's happening
- Faster checkout times and no more waiting for external pages to load
- Better brand trust because customers stay in your environment the entire time
- Stay ahead of the competition by keeping your customers on your site from start to finish.
Note: Local payment methods (KNET, Benefit): Still use secure redirect flow for now.
Bottom line: More completed purchases and higher monthly revenue. Plus, customers who actually enjoy paying you.
Technical Details For Your Dev Team
What changed:
- 3DS authentication renders directly in Tap's checkout iframe.
- Available for: mada, Visa, Mastercard, American Express.
- Automatic fraud protection stays fully intact across all methods.
- Zero integration work needed for existing merchants.
What your customers see:
- Same familiar checkout page throughout.
- Clear authentication prompt when needed.
- Instant payment confirmation.
- No popup blockers, no redirect failures, no mobile tab switching.
No Action Needed
Already using Tap Checkout? You’re all set. The update is live. No code. No setup. Nothing to install. Your checkout is now faster, cleaner, and ready to go.
Not a Tap merchant yet?
Want to upgrade your checkout, offer Apple Pay and much more? Get in touch with our team today at support@tap.company or visit our website to get started.
Merchant Questions
Q: What happens if customers close the browser during authentication?
A: The transaction cancels automatically. No charge, no fees. Clean slate for their next attempt.
Q: Does this weaken fraud protection?
A: No it’s the opposite. Same 3DS security, better completion rates. When customers aren't confused by redirects, they complete authentication properly more often.
Q: Works on mobile apps too?
A: Yes, web, mobile browser, and native apps using Tap's SDK. Same experience everywhere.
Q: Any downsides compared to redirects?
A: None. Better security completion rates, higher conversions, happier customers. It's a redirect 3DS, but better in every way.
Q: How quickly will I see results?
A: Most merchants notice improved mobile conversion rates within the first week. Cart abandonment reduction shows up in monthly analytics.
Q: What about local payment methods like KNET and Benefit?
A: These continue using their secure redirect flow for now. The embedded experience currently applies to international cards (mada, Visa, Mastercard, Amex).
